Frequently Asked Questions
Last updated: 5 October 2026
Answers to the questions we are asked most. If yours is not here, get in touch.
About Morv
What is Morv?
Morv lets you add an AI chatbot to your website that answers your visitors’ questions using your own content: your web pages, documents you upload, answers you write yourself, and connected online stores or booking systems.
Do I need to write code?
No. You paste one short snippet of code into your website once, and the chatbot appears. Developers can also use our API; see the developer docs.
What can the chatbot learn from?
Single web pages or a whole sitemap, uploaded documents (TXT, PDF and Word .docx), questions and answers you write yourself, and connected stores or booking systems. The integrations page lists the ones you can connect.
How does the chatbot stay up to date?
You choose how often each website source is checked again: daily, weekly, monthly or never. You can also refresh a source by hand at any time. Pages that have not changed are not charged again.
Does the chatbot tell visitors it is an AI?
Yes. Every chatbot shows a notice that it is an AI assistant, and it cannot be removed.
Can the chatbot get things wrong?
Yes. AI answers can be inaccurate or incomplete. The chatbot answers from the content you give it and says when it cannot find an answer, and you can read every conversation in your dashboard.
Will it answer questions that are not about my business?
No. You describe what your business does, and the chatbot politely declines unrelated questions.
Can visitors leave their contact details?
Yes, if you switch it on. When a visitor asks to be contacted, the chatbot shows a short form for their name, email address and phone number. You see these leads in your dashboard and can have each one emailed to you.
Which languages does it speak?
It replies in the language the visitor writes in.
Is there an API?
Yes. Each project has API keys for sending messages to your chatbot and reading conversation history. See the developer docs.
Pricing, credits and billing
How much does Morv cost?
Morv has a choice of monthly plans. Each plan has a fixed monthly price in pounds sterling and includes a monthly allowance of credits. The current price of every plan, and what each one includes, is shown in the pricing section of our homepage. For a custom plan, contact us.
Is there a free plan or a free trial?
A paid plan is needed to use Morv. We sometimes offer a free trial through a promotional link or invitation; when we do, the trial length and what happens when it ends are shown before you check out.
What are credits?
Credits pay for the work your chatbot does: answering visitors, reading the pages and documents it learns from, and keeping connected stores in sync. How many you need depends on the size of your website and how many visitors talk to your chatbot. You can buy extra credits (a top-up) at any time.
Do credits expire?
Credits that come with your plan expire at the end of each billing period. Top-up credits expire 30 days after you buy them. The credits that expire soonest are always used first.
What happens if I run out of credits?
Your chatbot pauses until you buy a top-up or your plan renews. We email you when your credits look likely to run out soon, and again if your chatbot pauses.
Can I cancel?
Yes, at any time from your dashboard. Your plan stays active until the end of the billing period you have paid for.
Can I get a refund?
You can cancel a purchase within 14 days of buying it. If you have used some of the credits, you get a refund for the unused part. The Terms of Service set out the details.
Do you charge VAT?
Prices are in pounds sterling (GBP). We are not currently registered for VAT, so no VAT is added at checkout.
Which countries do you sell to?
We sell to customers in the United Kingdom, the United States, Canada, Australia, New Zealand and Singapore.
Data and security
Where is my data stored?
On servers in the United Kingdom. The companies that process data for us, and where they do it, are listed on our sub-processors page. Our security page explains how we protect it.
Is my data used to train AI?
No. The AI services we use do not use your chatbot’s conversations to train or improve their models.
How long are conversations kept?
Visitor conversations are kept for 365 days after the last message and then deleted automatically. You can delete a conversation sooner from your dashboard. Our Privacy Policy lists how long we keep everything else.
Can I export or delete my data?
Yes. From your profile page you can download a copy of your data or delete your account. Deletion has a 30-day grace period, so you can change your mind.
Integrations and partners
Which integrations can I connect?
You can connect online stores and booking systems so the chatbot can answer questions about products, orders and availability. The integrations page shows which ones you can connect now and which are coming soon.
Getting help
How do I contact you?
Email us at support@morv.ai, or use the contact form on our homepage. You can check whether the platform is running normally on our status page.